Year-over-year growth for Google advertisers in Q2 2021 were primarily driven by the disruptive effects of the pandemic a year earlier and the subsequent recovery. As consumer behavior continues to regain a sense of normalcy, some industries like travel are seeing a significant rebound in traffic, while others like ecommerce are seeing volume cool from pandemic-driven spikes. Read Tinuiti’s latest Google Ads Benchmark to see how brands are navigating a landscape that looks very different from a year ago, including insights on:
Why Google search CPCs have risen so sharply year-over-year, even for industries like retail
How Amazon evolved Google text and Shopping ad programs since early 2020, and how it’s most impacted Google auctions in recent months
YouTube’s stellar spend growth and its rise on connected TV
With more than $2 billion in digital spend under management, Tinuiti is the leader in expertise and insights across the Triopoly of Google, Facebook and Amazon. Download the Q2 2021 Google Ads Benchmark Report to understand the biggest trends taking shape as consumers continue to shift into post-pandemic life.