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2019 Amazon Recap: Ad Console & Operational Updates to Apply in 2020
HOW TOP PERFORMING BRANDS ARE PLANNING FOR 2020
EVENT ENDED:
GET THE RECORDING & SLIDES
Are you all caught up on the Amazon changes 2019 saw? Amazon made big moves in 2019 with major changes on Amazon Advertising and the emergence of Inventory Performance Index. Brands that want to win in an Amazon-dominated landscape need to understand the way that these changes on Amazon operates. We’ll cover updates made to Ad Console and DSP and why smart inventory management is more important now than ever before. Hear from our expert speaker as we unpack the changes made to the platform in 2019 so that your brand can apply these changes to inform your 2020 strategy to drive real growth in today’s competitive marketplace.
Topics We Covered:
- Sponsored Products Product Attribute Targeting
- What advertisers should know about ASIN optimization
- How to lift multiple products through a limited inventory assortment
- Dynamic Ecommerce Ads & Amazon DSP updates
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Our Speakers
Pat Petriello
Director, Amazon Strategy
Erik Simon
VP, Marketing & Business Development
