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The 2020 Advanced Email
Marketing Summit
How to Make Email Marketing Your Top Revenue Driver
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Some topics we discussed:
- How to effectively optimize your creative and messaging
- Using browse and purchase behavior to drive segmentation and personalization Â
- Contextual targeting based on consumer behavior
- Making email, SMS, and Messenger work effectively together
- Crafting targeted emails that build your customer’s loyalty
Email has, and should continue to be, one of the top revenue-driving digital channels for every successful brand. During today’s current climate, it’s more important than ever to be leveraging first-party data to create relevant, targeted emails to showcase the best of your brand and continue building customer loyalty. Join 9 expert email marketers as they unveil how to improve content calendars, establish the proper tone in our current climate, and develop new content that is respectful of the mindset we share in today’s world.Â
9 seasoned speakers will show you email marketing strategies to stay ahead of the competition in 2020
The Agenda
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TINUITI PRESENTS:
Email Design Trends in 2020
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
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TINUITI, OCTANE AI, & CORDIAL PRESENTS:
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (SMS + Messenger)
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
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TINUITI & JUSTUNO PRESENTS:
Retail Intelligence: Maximizing Your Ecommerce Data
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
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TINUITI & YOTPO PRESENTS:
Using Reviews and Loyalty Programs to Boost Conversions
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Our Speakers
Cassidy Coleman
CRM & Email Strategist
 
Katie Krische
Marketing & PartnershipsÂ
Mat Bingham
Director Of Partnerships
Christy Parrish
Enterprise Client Success Manager
Keri Brooks
CRM & Email Strategist
Nikhil Naidu
Product Marketing Manager
Emily Collins
Sr. Manager, CRM & Email
Lyndsey Adamo
Sr. Strategist, CRM & Email
Rosie Buchanan
Creative Specialist