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2020 Digital Performance Marketing PanelsThe Future of Amazon, Paid Search, Email Marketing, and Paid Social
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As 2019 comes to a close, let’s take a look back at the changes, trends and winning strategies that occurred this past year in the digital marketing space. Join our four panels to hear from ecommerce experts and key brands in the space. You will come away with key data to identify opportunities and boost your strategy in 2020. Plus, we will have a live Q&A after each panel. What will the digital marketing space look like next year? Tune in to get a head start on 2020!
What We Covered:
- 4 panels in 2 days focused on Amazon, Paid Search, Email Marketing, and Paid Social
- Tips from Top Brands: Etsy, Omega, South Bay Boards Co, and Vitamin Shoppe
- Growth strategies to jumpstart your 2020 marketing efforts
- Notable changes to the digital landscape in 2019
- Trends to look forward to in 2020
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Panel Agendas Below
Amazon & Marketplaces
TUESDAY, DECEMBER 17TH @11AM PT/ 2PM ET
Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.
Paid Search
TUESDAY, DECEMBER 17TH @1PM PT/ 4PM ET
Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.
Email Marketing
WEDNESDAY, DECEMBER 18TH @11AM PT/ 2PM ET
Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Join our experts from Sailthru, Heap Analytics and client The Vitamin Shoppe to tackle your 2020 planning. We’ll cover how to be compliant, how AI can optimize the customer experience through personalization, how to best incorporate segmentation and top ways to measure success metrics. Make sure your email marketing strategy is primed and properly executed for the new year.
Paid Social
WEDNESDAY, DECEMBER 18TH @1PM PT/ 4PM ET
Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching , how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.
Amazon & Marketplaces
TUESDAY, DECEMBER 17TH @11AM PT/ 2PM ET
Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.
Paid Search
TUESDAY, DECEMBER 17TH @1PM PT/ 4PM ET
Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.
Email Marketing
WEDNESDAY, DECEMBER 18TH @11AM PT/ 2PM ET
Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Join our experts from Sailthru, Heap Analytics and client The Vitamin Shoppe to tackle your 2020 planning. We’ll cover how to be compliant, how AI can optimize the customer experience through personalization, how to best incorporate segmentation and top ways to measure success metrics. Make sure your email marketing strategy is primed and properly executed for the new year.
Paid Social
WEDNESDAY, DECEMBER 18TH @1PM PT/ 4PM ET
Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.
Our Speakers
Aaron Levy
Group Director, SEM
Brian Roizen
Cofounder & Chief Architect
Katy Lucy
Director, Paid Social
Meghan Andrade
Strategist, Marketplace Search
Alana Dritz
Strategist, Paid Search
Brittany Lee
Digital Marketing Lead
Kevin Charette
Marketing Operations Manager
Mike Woodall
Sr. Strategist of Email & CRM
Ryan Gudovitz
Senior Manager, CRM & Retention
Alex Cecola
Product Design & Development
Greg Mercer
Founder & CEO
Leah Lloyd
Director of CRM & Email
Murilo Favari
Vice President, Marketing
Tess Reynolds
Team Strategist, Marketplace Search
Blair Symes
Sr. Director of Content Marketing 
Jason Grunberg
Vice President of Marketing 
Liz Fickenscher
Industry Liaison
Natasha Blumenkron
Senior Manager, Paid Social
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