2020 Digital Performance Marketing Panels

The future of Amazon, Paid Search, Email Marketing, and Paid Social

December 17th &18th

2 DAY VIRTUAL EVENT 

As 2019 comes to a close, let’s take a look back at the changes, trends and winning strategies that occurred this past year in the digital marketing space. Join our four panels to hear from ecommerce experts and key brands in the space. You will come away with key data to identify opportunities and boost your strategy in 2020. Plus, we will have a live Q&A after each panel. What will the digital marketing space look like next year? Tune in to get a head start on 2020!

 

What to Expect:

  • 4 panels in 2 days focused on Amazon, Paid Search, Email Marketing, and Paid Social
  • Tips from Top Brands: Etsy, Omega, South Bay Boards Co, and Vitamin Shoppe
  • Growth strategies to jumpstart your 2020 marketing efforts
  • Notable changes to the digital landscape in 2019
  • Trends to look forward to in 2020

Register here for access to all four panels

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Panel Agendas Below

Amazon & Marketplaces

TUESDAY, DECEMBER 17TH @11AM PT/ 2PM ET

 

Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.

Paid Search

 

TUESDAY, DECEMBER 17TH @1PM PT/ 4PM ET

 

Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.

 

Email Marketing

WEDNESDAY, DECEMBER 18TH @11AM PT/ 2PM ET

 

Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Join our experts from Sailthru, Heap Analytics and client The Vitamin Shoppe to tackle your 2020 planning. We’ll cover how to be compliant, how AI can optimize the customer experience through personalization, how to best incorporate segmentation and top ways to measure success metrics. Make sure your email marketing strategy is primed and properly executed for the new year.

Paid Social

 

WEDNESDAY, DECEMBER 18TH @1PM PT/ 4PM ET

 

Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching , how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.

 

Amazon & Marketplaces

TUESDAY, DECEMBER 17TH @11AM PT/ 2PM ET

Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.

Paid Search

TUESDAY, DECEMBER 17TH @1PM PT/ 4PM ET

Google has been named 2019’s largest digital ad platform in the world according to eMarketer. There were plenty of changes to keep up with in 2019. It’s time to use these changes to your brand’s advantage and be ahead of your competition. Join our seasoned ecommerce experts from DialogTech, Feedonomics and client Omega as we breakdown top tips for 2020 such as how offline data can boost paid search strategies, how to adapt to AI-marketing and considering micro-conversions. Stay ahead of the curve with data-backed predictions for Google advertising in 2020.

Email Marketing

WEDNESDAY, DECEMBER 18TH @11AM PT/ 2PM ET

 

Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Join our experts from Sailthru, Heap Analytics and client The Vitamin Shoppe to tackle your 2020 planning. We’ll cover how to be compliant, how AI can optimize the customer experience through personalization, how to best incorporate segmentation and top ways to measure success metrics. Make sure your email marketing strategy is primed and properly executed for the new year.

Paid Social

WEDNESDAY, DECEMBER 18TH @1PM PT/ 4PM ET

Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.

Our Speakers

 

Aaron Levy

Group Director, SEM

 

Brian Roizen

Cofounder & Chief Architect

Katy Lucy

Director, Paid Social

Magda Houalla

Director of Marketing Strategy 

Natasha Blumenkron

Senior Manager, Paid Social

Alana Dritz

Strategist, Paid Search

Brittany Lee

Digital Marketing Lead

Kevin Charette

Marketing Operations Manager 

Meghan Andrade

Strategist, Marketplace Search

Ryan Gudovitz

Senior Manager, CRM & Retention

Alex Cecola

Product Design & Development 

Greg Mercer

Founder & CEO

Leah Lloyd

Director of CRM & Email

Mike Woodall

Senior Strategist of Email & CRM

Tess Reynolds

Team Strategist, Marketplace Search

Blair Symes

Sr. Director of Content Marketing

 

Jason Grunberg

Vice President of Marketing 

Liz Fickenscher

Industry Liaison

Murilo Favari

Vice President, Marketing 

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