2021 Social Media Advertising Series
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Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms.
In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
What You’ll Learn
Developing a cross-channel social strategy that builds brand awareness and affinity no matter the platform
Moving beyond the last click and diving deep into more meaningful measurement tactics
Making creative that fuels your customer lifecycle experience from discovery to conversion
Providing enhanced customer service experiences across all social platforms
Agenda
Thinking beyond last click: Measurement and Strategy in a Cross Channel Environment
Understanding how your audience behaves—and most importantly converts—on social is critical to your success across channels. In this session, we discuss how to build cross-channel measurement and audience behavior analysis into your full-funnel social strategy.
Katy Lucey
Director, Paid Social
Mike Ruff
Director, Insights & Analytics
Upleveling your Customer Experience – No Matter the Platform
Delivering a first-class customer experience is increasingly more complex with the growing number of platforms and ways customers can give feedback. In this session, hear from customer service experts Gorgias on trends within customer experience across platforms and how brands can build authentic connections with customers.
Julia Whatley
Partnerships Manager
From Discovery to Conversion: Creative Design that Works
Creative design that engages your customers improves results at all stages of the customer journey. In this session, we partner with shoppable media and UGC experts FourSixty to talk about how to fuel the funnel through your creative strategy.
Dimond Gooden
Senior Manager, Paid Social
Michael Chachula
Founder & CEO
Fireside Chat with Reddit
The next evolution of Social is community and contextual. In this session, we talk with Reddit about how brands have authentically engaged with audiences on their platform.
Avi Ben-Zvi
Vice President, Paid Social
Neal Hubman
Head of Growth Partnerships
