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Tinuiti

2024 Digital
Marketing Panels

Achieve Clarity and Attain Peak Performance

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What You’ll Learn

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Breaking down the biggest challenges marketers are facing this year.
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Expert insights and predictions for what to expect next year
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Key steps you need to take to set your brand apart from the competition in 2024

Agenda

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Day 1 Agenda

Wednesday, December 6

How do I ensure both my media and creative is data-driven?

In the world of digital marketing, where innovation is fueled by data, creative testing is the heartbeat of effective campaigns. No longer can we rely solely on intuition; we must let the data be our guide.

Tinuiti’s Paid Social and design experts will be joined by our partners from marketing measurement platform, Rockerbox, mobile growth and attribution platform, Branch, A/B testing and conversion optimization platform, VWO. This panel discussion will leave you with strategies to ensure your Paid Social campaigns not only resonate with your audience but lead them to take action.

Lauren Walden

Lauren Walden

Director, Client Growth
Tinuiti

Brett Hastie

Brett Hastie

Associate Creative Director
Tinuiti

Ron Jacobson

Ron Jacobson

CEO/Co-founder
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Sophie Frostbaum

Sophie Frostbaum

Business Strategy Manager
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Jan Marks

Jan Marks

Director, Europe & Latin America
VWO_logo_Edge_to_edge

How do I reach the optimal level of investment for maximum impact and efficiency?

The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal.

Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.

Shasta Cafarelli

Shasta Cafarelli

SVP, Media Strategy
Tinuiti

Alex Rossi

Alex Rossi

Director, Client Strategy & Analytics
Tinuiti

Tanya Valle

Tanya Valle

Senior Strategist, Marketplaces
Tinuiti

Gary Danks

Gary Danks

General Manager of Always-on Incremental Measurement
Kochava

Eran Friedman

Eran Friedman

CTO & Cofounder
Singular Logo

How do I make bold (yet strategic) bets to improve future performance?

Staying ahead of the marketing curve requires a unique blend of audacity and strategy. How can you make bold moves that propel your brand into the future while ensuring every bet you place is a strategic one?

The panel includes Tinuiti’s streaming and client strategy experts, joined by one of the world’s leading media and entertainment companies, NBCUniversal. Dive into the future of advertising where television becomes not just a viewer’s delight but a shopping destination. We’ll explore the transformation of TV ads into shoppable experiences, and how to place your bets strategically for maximum impact.

Stefanos Metaxas

Stefanos Metaxas

EVP of Client Strategy & Analytics, Streaming+
Tinuiti

Breckon Lewis

Breckon Lewis

Client Strategy Associate Account Director
Tinuiti

Collette Winn

Collette Winn

VP, Advertising Strategy
NBC Universal

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Day 2 Agenda

Wednesday, December 13

How do I break down barriers between channels?

Don’t miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels.

Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.

Aaron Gooden

Aaron Gooden

Director, Commerce Media
Tinuiti

Andrew Judd

Andrew Judd

Chief Marketing Officer
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Calvin Lammers

Calvin Lammers

VP of Digital & Media
Necessaire

How do I ensure my marketing building blocks are 2024 ready?

Join us on this journey to unveil the building blocks that will shape your brand’s success in 2024. Our expert panelists will arm you with the knowledge and strategies needed to ensure your marketing foundation is rock-solid and 2024-ready.

Tinuiti experts from Paid Search, Retail Operations and SEO will be joined by eCommerce fulfillment solution, ShipBob, search intelligence platform, Adthena, and cross channel marketing platform, Iterable. Our panelists will guide you through the intricacies of Paid Search strategies, dive into the ever-evolving world of SEO, focusing on the key elements that drive visibility and organic growth for your brand. Learn how to reinvest in your business by optimizing your commerce strategy to drive both revenue generation and recovery and make your brand stronger than ever.

Aaron Levy

Aaron Levy

Vice President, Paid Search
Tinuiti

Phil Stolt

Phil Stolt

Senior Vice President, Retail Operations
Tinuiti

Thomas Davis

Thomas Davis

Manager of Platform Partnerships
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Gary Galloway

Gary Galloway

Senior Global Product Marketing Director
Adthena

Sterling Bailey

Sterling Bailey

Product Evangelist
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How do I effectively personalize messaging to my audiences?

Personalization is the key to capturing your audience’s attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging.

The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We’ll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.

Emily Clarkson

Emily Clarkson

Senior Director, Lifecycle Marketing
Tinuiti

Jonathan Cole

Jonathan Cole

Strategist, Marketplaces
Tinuiti

Steph Carcamo

Steph Carcamo

Partner Marketing Manager

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Ana Santaella

Sr. Director of Product Marketing
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Adena Merabi

Adena Merabi

Partnerships Team Lead
Okendo