5 Powerful Audience Segments For Your AdWords Remarketing Strategy

Lower customer acquisition costs & improve ROI using first party data

Presented by:


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To maximize campaign performance and get the most out of your ad budget, you need a refined AdWords remarketing strategy. Through proper remarketing, retailers are able to bring back previous visitors to complete their sales journey.

Some Topics We’ll Discuss:

  • Remarketing possibilities in Google AdWords
  • Audience segmentation & selection
  • Leveraging behavioral patterns for more granular segmentation
  • 5 powerful remarketing audiences you can use today
  • Putting it all together: what to use, when

Don’t Miss Out—we’ve brought in experts from both CPC Strategy & Zaius to provide 5 powerful audience segments for your AdWords strategy.

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Event Speakers


Jason Bell

Sr. Retail Search Manager


Eric Keating

VP, Marketing