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Lowering Customer Acquisition Costs on FacebookEcommerce Brand’s Guide to Social Ads Efficiency
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With increasing competition on Facebook, top-funnel customer acquisition ad campaigns are becoming more difficult to manage in a cost-effective way. In order to have a sustainable customer acquisition strategy on Facebook, brands need to focus on how to drive efficiency when running top of funnel campaigns. As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tune into our webinar as we unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
Some Topics We’ll Covered:
- How to increase efficiency for customer acquisition campaigns
- Leveraging internal and external data for audience prospecting
- Implementing new audience prospecting techniques
- Why ad creative is a key driver for successful campaigns
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Agenda
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TINUITI PRESENTED:
Drive Better Efficiency for Customer Acquisition Campaigns on Facebook
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
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CURALATE PRESENTED:
Increasing Ad Efficiencies With UGC
When FullBeauty Brands launched its first marketing campaign featuring user-generated content, it delivered a significant lift in purchases from previously lapsed customers. And that had us thinking: How are other brands using UGC from a customer acquisition strategy? In a social media world where more and more consumers are responded to “authentic” content, user-generated content has become a staple of advertising campaigns for brands like TechStyle and Parachute Home. We’ll dive into why they’ve made these changes, how they measure success of those campaigns, and what you can do to get started.
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GORGIAS PRESENTED:
Creating a Better Customer Experience to Drive More Revenue from Facebook Ads
Digital advertising is becoming more competitive and expensive every year. This means that brands need to find creative ways to increase their ROAS. Gorgias will discuss how to create an even better customer experience to drive an additional 5% of your ad spend in revenue from Facebook ads by managing ’social leads’ and by driving more positive interactions on Facebook and Instagram.
Our Speakers
Chelsea Dyjak
Paid Social, Sr. Specialist
Leo Strupczewski
Director of Marketing
Billy McClennan
Partner Manager
