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How Evenflo Expanded Their eCommerce Marketplace Strategy
Winning on Amazon, Walmart and Beyond
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Some topics we discussed:
- Lessons learned from Evenflo’s VP of eCommerce
- How Sellers can benefit from having a diversified marketplace strategy
- Learnings you can transfer to Walmart from other marketplaces
- Technology, creative, and advertising used to fuel Tinuiti’s strategy
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
Our Speakers
Elizabeth Marsten
Sr. Director, Strategic Marketplace Services
Jordan Gisch
Sr. Strategist, Marketplaces
Holly Ramer
Vice President, Ecommerce at Goodbaby International
