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The Advanced Email Marketing Summit
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6 sessions. All email experts.
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data. You won’t want to miss out.
What We’ll Cover
The best metrics and analytical tools to evaluate the effectiveness of your email marketing
How to develop a marketing technology stack that integrates with your platforms to enhance optimization
How one client successfully built a first-party data foundation to develop a personalized email strategy
How to leverage other channels to turbocharge your email to increase conversions
Agenda
Email to Cross-Channel: Delivering the Ultimate Personalized Customer Experience
Customers are increasingly and nearly simultaneously on multiple channels when engaging with your brand. In this session with cross-channel marketing platform, Iterable, we’ll dive into how you can expand beyond email and leverage channels like SMS, in-app notifications, and more to effectively create, optimize and measure every interaction across the entire customer journey.
Leah Lloyd
Group Director, CRM & Email
Ian Brandon
Director of Enterprise Accounts
Leverage Live Content to Create Dynamic Emails
From cart abandonment banners to countdown clocks and more, there are lots of ways to create engaging live content on emails that lead to conversions. Learn from Tinuiti and email marketing and design experts Zembula how we’ve created dynamic emails from top to bottom for brands—and the enhanced engagement they saw as a result.
Kait Cummings
Strategist, CRM & Email
Robert Haydock
CEO + Co-Founder
Client Case Study: Using First-Party Data for Paid Media Campaigns
Developing a first-party data strategy is crucial in our dawning era of digital privacy. In this session, we discuss two client case studies and how they built and maintained first-party data of their customers to optimize and future-proof their email strategy.
Jordan Paluch
Strategist, CRM & Email
Jackie Rivera
Strategist, CRM & Email
Setting up a Martech Stack for Your Email Success Panel
Siloed technology and data lead to a fractured view of your customer base and hurts your ROI. In this panel discussion, we’re partnering with a loyalty expert from Annex Cloud, an analytics expert from Heap, and a CRO expert from Justuno to discuss the best approaches to uplevel your marketing technology strategy.
Stacy Strom
Associate Dir, CRM & Email
Steph Carcamo
Professional Services Success Strategist
Peter Inthirakoth
Senior Strategist, CRM & Email
Steve Swain
VP of Business Development
Travis Benson
Solutions Consultant
Upleveling your Email Experience with Personalization and ESPs
Email personalization is critical to improving your email program performance metrics and improving customer affinity. In this session, we partner with software platform Klaviyo to dive into how to use first-party data to create sticky emails that cater to your audience.
Jenny Tran
Strategist, CRM & Email
Ashley Gomes
Manager of Partner Success
Utilizing Email Analytics to Improve Performance
Effective measurement is critical in evaluating your email performance and continuously making improvements. In this session, we partner with Customer Data Platform, Dynamic Yield, to discuss how to measure, what to measure, and how to use that information to improve your email performance.
Ananda Farge
Strategist, CRM & Email
Gidi Vigo
Senior Director of Product
