AdWords Targeting – Reaching the Right Audience

AdWords Targeting – Reaching the Right Audience

Director of Elite SEM Canada, Marc Weisinger, and Director of Client Services, Chris Chang, held a live interactive discussion on AdWords Targeting from the Google Hangout On Air studio at Google Headquarters in Mountain View.

The two friends and colleagues discussed ways to enhance campaign performance and reaching the right audience. Topics include building your own 1st party data in AdWords based on your business and site, leveraging your own customer and audience data to segment and adjust bids and budgets for ROI, how to more efficiently find and reach new customers based on existing customer data profiles, amongst other important and insightful topics.