Amazon DSP Strategy

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With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.

Some topics we covered:

• A crawl, walk, run approach to Amazon DSP
• DSP creative options specific to consumer behavior
• 2020 audience updates for Amazon DSP
• How top brands like Noble House Furniture increased new customers sales to 84%