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Health & Personal Care Brands' Successful Amazon StrategiesLearning From Brands Like Advil and Seventh Generation
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In 2018, health-related subcategories like health care and nutrition were the main drivers of Amazon’s growth, with an increase in sales of 55% and 50% year-over-year, respectively. However, maintaining credibility—especially in highly-regulated categories—means stringent requirements that sellers must follow to be allowed to sell on the platform. So, how can health-related sellers differentiate themselves in one of the most competitive categories on Amazon? Join our webinar as we unpack how we’ve helped our clients like Advil, Seventh Generation, and BioGanix redefine their brand and stay competitive in today’s marketplace.
Some Topics We Covered:
- Trends & Forecast of the Health and Personal Care Industry on Amazon
- Tips for Working With Amazon’s Requirements
- Unique Challenges & Opportunities for Health & Wellness Brands Specifically
- Advertising Strategies Unique to Health & Personal Care Brands
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Our Speakers
Tony Heuer
Marketplace Channel Analyst
Nai Saelee
Marketplace Channel Analyst
Shawn Paustian
Consultant
