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Crash Course on Amazon Sponsored Brands & Sponsored Products
Campaign Strategies to Reach New Audiences & Scale Profitability
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Some topics we discussed:
- Best practices for campaign structures
- Sponsored Brands and Sponsored Products optimizations to scale on Amazon
- Content updates to improve the customer experience
- How to efficiently boost sales volume with a low ACoS
- Tools to drive discoverability & sales for any catalog
- Using listing profitability to re-invest in success.
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
YoY 2018 vs 2019
%
Increase In Detail Page Views
%
Increase In Total Sales
%
Increase In Units Sold
Our Speakers
Jackie Bui
Associate, Marketplace Search
Mike Viskovich
CEO
Sandi Isozaki
Customer Support Manager
