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89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.

Topics We Covered:

• How to Leverage Influencers in a Full Funnel Strategy
• Sourcing the Right Influencers to Highlight Your Brand
• Amplify Influencers’ Best-Performing Content via Paid Instagram and Facebook
• Generate Cost-Effective Top-Funnel Engagement
• KPI and Metrics to Measure Beyond Campaign Impressions

Sarah Sanchez

SR. MANAGER SOCIAL STRATEGY, TINUITI