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The beauty industry, valued at more than $93 billion in North America alone, is set to see exponential growth at a blistering rate of more than 17% annually through 2021, to total more than $73 billion, according to eMarketer. A common theme we are seeing among beauty brands is implementing a multichannel strategy to satisfy customers and stay competitive in today’s beauty brand marketplace. With Amazon’s prominent ecommerce dominance, it’s critical for brands to adopt an Amazon strategy. Join our webinar to see how beauty brands like Guthy-Renker succeed on Amazon. We’ll be covering performance and first party data driven strategies that top beauty brands are implementing across different channels that drive new and repeat sales.
Topics We Covered:
- Trends & Forecasts of the Beauty Industry’s Future on Amazon
- Unique Challenges & Opportunities for Beauty Brands Specifically
- Trends Driving the Need for Trusted First-Party Data
- Strategies for Activating Trusted Data to Drive New and Repeat Sales
- Advertising Strategies Unique to Luxury vs Mass Beauty Brands
- ACOS, Must Win Keywords, & How to Target Competitors on Amazon
Advertising Strategies Successful Beauty Brands are Using When Selling on Amazon
Amazon accounts for almost half of all sales in the health and beauty market, according to eMarketer and will be the third-fastest growing category in 2019 with sales totaling 44% of all online health and beauty eCommerce. Amazon’s efforts to penetrate the beauty market are succeeding and advertisers are well-poised to take advantage of growth on the platform. Join our webinar to learn what advertising strategies the most successful beauty brands are using when selling on Amazon in this rapidly growing vertical.
How Beauty Brands are Collecting & Activating Trusted First-Party Data to Drive New & Repeat Sales.
The fastest-growing brands are investing in getting to know their customers’ personal preferences, needs, interests, shopping behaviors and other characteristics most relevant to the brand. Unlike behavioral and transactional data, this “trusted” first-party data (which Forrester terms zero-party data) is intentionally and proactively shared by consumers with the brand. And because trusted data has explicit meaning, it equips brands to fine-tune communications with individual customers and build more personal relationships, in order to grow sales.
Sr. Marketplace Channel Analyst
Co-Founder of Wyng