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Beyond Amazon: Why Retail Media Must Be in Your 2021 Plan

Boost Discovery & Diversify Your Audience with Retail Media

 

Some topics we’ll discuss:

  • An overview of rising retail media marketplaces such as Walmart, Target, Kroeger, Instacart

  • Selecting the retail media expansion opportunity that’s right for your brand

  • How advertising and fulfillment can accelerate your sales

  • Fulfillment options that are cost efficient and build customer trust

     

Watch On-Demand

Retail media—advertising on ecommerce websites and apps—saw a meteoric rise in popularity in 2020 and shows no signs of slowing down in 2021. So where should your brand be? (Spoiler alert: it’s no longer just Amazon.)

As advertisers seek to boost product discovery and diversify audience visibility, retail media networks can yield high returns as consumers increasingly choose the convenience of online shopping. And as brands search for a reliable return on their ad dollars, retail media offers precise targeting and historical performance. We’ll also discuss the other key in accelerating your ecommerce sales-fulfillment. Your customers expect reliability and fast-shipping. Are you set up for maximum ecommerce ROI?

Join us for a discussion about the rise of retail media, which marketplaces we’re bullish on, and what expansion opportunities could be right for your brand.

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Our Speaker

Elizabeth Marsten

Senior Director, Strategic Marketplace Services

 

Timothy McDonnell

Channel & Partnerships, Account Executive