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Beyond Amazon: Why Retail Media Must Be in Your 2021 Plan
Boost Discovery & Diversify Your Audience with Retail Media
Some topics we’ll discuss:
An overview of rising retail media marketplaces such as Walmart, Target, Kroeger, Instacart
Selecting the retail media expansion opportunity that’s right for your brand
How advertising and fulfillment can accelerate your sales
Fulfillment options that are cost efficient and build customer trust
Retail media—advertising on ecommerce websites and apps—saw a meteoric rise in popularity in 2020 and shows no signs of slowing down in 2021. So where should your brand be? (Spoiler alert: it’s no longer just Amazon.)
As advertisers seek to boost product discovery and diversify audience visibility, retail media networks can yield high returns as consumers increasingly choose the convenience of online shopping. And as brands search for a reliable return on their ad dollars, retail media offers precise targeting and historical performance. We’ll also discuss the other key in accelerating your ecommerce sales-fulfillment. Your customers expect reliability and fast-shipping. Are you set up for maximum ecommerce ROI?
Join us for a discussion about the rise of retail media, which marketplaces we’re bullish on, and what expansion opportunities could be right for your brand.
Senior Director, Strategic Marketplace Services
Channel & Partnerships, Account Executive