View On Demand
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate Optimization
Register to View On Demand:
What we covered:
- Why conversion rate optimization (CRO) becomes even more important when marketing budgets are cut, and how to leverage CRO to navigate economic uncertainty.
- Designing landing pages that are user-friendly and increase conversion rates.
- Understanding where traffic on your site is going and how to strategically drive people past the home page.
- The importance of gathering qualitative research like user polling and other testing to understand your visitors.
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert dove into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
VP, Web Solutions