The Story: In order to drive incremental sales growth, retailers & brands must first understand the current product-level advertising landscape, what channels, innovations & trends will drive growth, and understand how to measure success based on your individual goals.
The Course: In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
Who it’s For: Retailers & Brand Manufacturers
Topics Discussed Include:
- Product Level Advertising – Today’s Landscape
- Evolutionary Impact Native Advertising has on Your Ad Strategies
- How the Shifting Search Landscape Will Affect Your ROI in 2016
- Building a Programmatic Attribution Model for Your Ad Campaigns
- Live Q&A
CPC Strategy | Retail Search Manager
Hooklogic | Vice President: Retail Strategy