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Lessons in Agility: Ways to Adapt Your Marketing Strategy in a Changing Environment
How We’re Adapting Business, Digital & Ecommerce Strategy
Some topics we discussed:
- Pivoting from traditional brick and mortar strategy to support the D2C landscape
- How to leverage Pinterest to reach new audiences
- Strategies around market specific messaging
- Exploring data shifts to show consumers starting to plan for the future
Over the past few weeks we’ve kept you updated with relevant data on how brands and retailers across a number of verticals have been approaching COVID-19. Now, as the data shifts to show consumers starting to plan for the future, we’ll be looking ahead and sharing guidance on how to navigate specific aspects of your marketing mix in the coming months.
While everything is in limbo, and restrictions are changing state-by-state, it’s a tough time to navigate for brands who rely on brick and mortar stores over a digital presence. Hear from our client Owlet, the leader in infant care, to see how they are adapting their social strategy to support their business goals.
Director of Digital Marketing