Data-Led Customer Obsession: Targeting + Personalization Done Right

Data-Led Customer Obsession: Targeting + Personalization Done Right

Forest Bronzan | EVP CRM, Email & Creative Services Elite SEM

2018 Elite Digital Summit | Email Marketing

Forrester Research recently claimed that companies obsessed with customer experience are more profitable and see higher growth. This session covers how to use data to better target and hyper-personalize your marketing efforts across all channels in order to increase value to the customer. Download Slides