View On Demand
Diversifying Your Social Media Advertising in 2020
Why Top Brands are Investing in Snapchat
Some topics we discussed:
- Best practices to align ad creative & messaging with each individual channel
- Why your social strategy should focus on having a mobile approach
- Tools to reach your audience and acquire new customers
- How to close the gap between discovery and checkout
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Paid Social Senior Specialist
US Account Management Lead, Commerce at Snap Inc.
Account Executive at Snap Inc.