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Diversifying Your Social Media Advertising in 2020
Why Top Brands are Investing in Snapchat
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Some topics we discussed:
- Best practices to align ad creative & messaging with each individual channel
- Why your social strategy should focus on having a mobile approach
- Tools to reach your audience and acquire new customers
- How to close the gap between discovery and checkout
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Our Speakers
Makeda Diggs
Paid Social Senior Specialist
Jordan Jacobson
US Account Management Lead, Commerce at Snap Inc.
Juliet Merson
Account Executive at Snap Inc.