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GET THE RECORDING & SLIDES:

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent, according to Campaign Monitor. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the promotional period kicking off earlier each year, it’s never too soon to start strategizing for holiday. Tune into our webinar as we team up with BounceX to discuss how to advance your email marketing strategy to make this your most lucrative holiday season yet.

Some Topics We Covered:

• A tactical approach to Cyber Week, including Black Friday and Cyber Monday
• Reviewing past years’ data to inform 2019 strategy
• Deciding when and what to test
• Pre-holiday testing for subject lines, promos, and timing
• Auditing segmentation, triggers, and messaging

Mandi Moshay

Associate Director, CRM & Email