Unlocking End-to-End Success on Amazon

What We Covered:

How to be retail ready and navigate supply chain issues and other forces at play
Why ROAS is not a perfect metric – and the best KPIs to determine business objectives that reflect operational goals
Best practices to design your marketing mix to reflect your business objectives on Amazon
The planned, reactive, and emergent strategies you should be utilizing be agile on Amazon

Register to View On Demand:

ROAS is a direct reflection of your ROI of Amazon advertising – but it’s not reflective of all of your business objectives, may not take into account your operational goals, and offers a limited view of your Amazon performance.

The way to truly follow your North Star is through expanding the KPIs you focus on, while at the same time creating a robust marketing mix, and connecting these to your overall strategy.

In this webinar, we partnered with Amazon sales analytics platform, Jungle Scout, to unpack how to rethink your KPIs on Amazon, the impact of operations on advertising, and how to win with an integrated approach.