When it comes to Enterprise E-Commerce SEO, does the size of your website really matter? The answer is YES! The skills, strategy, and approach needed for SEO success for an enterprise website can be much different than for a smaller-scale website.
Joe Douress, SEO Team Lead at Elite SEM, and Josue Ledesma, Global Content Marketing Manager at Trustpilot, will cover the differences between the strategies it takes to be successful for Enterprise eCommerce websites including:
- the difference between a “small website” vs. an Enterprise website, specifically for eCommerce businesses
- the challenges and opportunities that larger websites face when it comes to a modern approach to SEO
- common pitfalls of Enterprise eCommerce websites, including Information Architecture, Faceted Navigation, and Indexation
- strategies that stand the test of time for long-term success and ROI for organic search
- Inspiration and examples from large scale retailers including furniture retailer, Ethan Allen, and home improvement store, Home Depot
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