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ESP Selection & Migrations: Everything Email Marketers Need to Know
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What we cover:
- The critical things to look for when selecting a new Email Service Provider
- How to time your migration to avoid blackouts and gaps in service
- Get a handle on all the moving parts associated with ESP migrations
- Selecting an ESP that meets your needs today and grows with you tomorrow
- Expert tips from those with deep experience in leading end-to-end migration for brands of all sizes
Selecting an Email Service Provider is an arduous process. Even more complex is migrating to a new ESP. Oracle Netsuite has announced the company’s pulling the plug on its email marketing platform, Bronto, in May 2022. That means current Bronto users have only a year to choose and migrate to a new platform. Here at Tinuiti, we’ve helped countless brands navigate the tricky transition to a new Email Service Provider (ESP) while ensuring that there is no break in delivery to customers’ inboxes. Whether your brand was affected by the Bronto closure or you’re ready to switch to a new ESP, hear our in-house experts (all of them platform agnostic) discuss the ins and outs of the complicated process of selecting and migrating your ESP.
Our Speakers
Leah Lloyd
Group Director, CRM & Email
Andrew Christison
Senior Director, Strategic Partnerships
Stephanie Carcamo
Customer Success Strategist
