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Product Feed Optimizations For a Cross Channel Strategy
Feed Best Practices for Google Shopping & Social Channels
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Some topics we’ll discuss:
- Product feed best practices for Google Shopping and social channels
- How to optimize your feed for cross channel collaboration
- How Dynamic Product Ads and Dynamic Creative Optimization fall into feed management
- How Tinuiti’s client Citizen increased ROAS by +106% with a granular structure
One of the most overlooked and intimidating aspects of effective product advertising for marketers is the product feed. Feed technology plays a key role in improving the efficiency of feed management, and ultimately, your product advertising campaigns. In this session you’ll learn how a well optimized feed can improve performance across social and shopping in a competitive landscape.
Our Speakers
James Wallace
Shopping & Feed Strategist
Chelsea Dyjak
Strategist, Paid Social
Jason Shao
Enterprise Account Director
