View On-Demand

Google's New Ad Formats

WHAT WE’VE LEARNED FROM TESTING DISCOVERY & GALLERY ADS

EVENT ENDED:

GET THE RECORDING & SLIDES

Google is making significant updates to the platform to be more focused on advertisers’ business goals and the customer journey. New ad formats and features offer greater support for discovery, consideration, and conversion initiatives. Learn how to effectively communicate what your brand has to offer by combining search intent with a more interactive visual format. Our expert speakers will showcase how brands can provide a more unique creative and visual experience to each customer on mobile devices for a personal touch. Join our expert speakers from Tinuiti and Google as we unpack the positive results we’ve seen by testing these new visually engaging and interactive ad formats for clients like Audible and Strayer.

 

Some Topics We Covered:

  • A new and highly visual search ad format: Gallery Ads
  • New Discovery Ads in Discover, YouTube, and Gmail
  • Where these new ad placements can show
  • The importance of these native ads for marketers
  • How these new ad formats differ from GDA

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.

Our Speakers

Sara Ulrich 

Strategist, Paid Search

 

Amy Hemmati

Product Manager

Max Hagler

Global Product Lead

Where We’ve Been Featured

Copyright © 2019 Tinuiti. All Rights Reserved. Privacy Policy