View On Demand
IDFA Changes Will Impact All Marketers. Are You Prepared?
Learn How Apple’s Privacy Update Will Transform Ad Targeting & Measurement
Register to Watch On-Demand:
*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy, Liftoff’s Privacy Policy, and AppsFlyer’s Privacy Policy; and to receive occasional emails from Liftoff and AppsFlyer.
Some topics we discussed:
- IDFA 101: How it affects all marketers today
- Tracking Effectiveness: IDFA impact on measuring campaign performance
- First-Party Data: Critical importance of your own data in the new privacy landscape
- Panel discussion: Hear from experts from Tinuiti, AppsFlyer and Liftoff
- Live Q&A: Get your own specific questions answered
The upcoming Apple iOS 14 update grants users the ability to block IDFA (identifier for advertisers) and opt-out of targeting or tracking. It’s estimated that the number of iOS users who currently share their IDFA will drop tremendously—from 70% to 10%.
Brands must not wait to prepare for the inevitable loss of ad targeting and measurement, which is going to have an impact that goes way beyond mobile campaigns. Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy requirements. Watch on-demand to learn everything advertisers need to know about the upcoming iOS 14 update including our expert recommendations for the next steps.
Our Speakers
Liz Emery
Senior Director, Mobile Strategy
Alex Dohrmann
Senior Sales Engineer
Stephen Massaro
Agency Lead, North America
