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How to Get The Most Out of Your Data by Leveraging Clean Rooms
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What we covered:
- Why data-driven organizations are investing in data clean rooms
- How using data clean rooms, like Amazon Marketing Cloud, can be used for measuring and unifying cross-channel analytics
- The challenges of data clean rooms including the setup and analysis and why organizations still need help
- The future of data clean rooms and how it will impact advertisers
The demise of cookie-based marketing research has prompted brands and data providers to come up with increasingly innovative ways to share market data with each other while adhering to strict privacy laws. One solution has already skyrocketed – the data clean room. Tech giants such as Google, Facebook, and Amazon are pulling back the curtains and allowing advertisers access to their data without compromising user privacy.
Our Speaker
Aly Fields
Associate Director, Marketplaces
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