View On Demand
How to Leverage Always-On Incrementality for OTT
Register to View On Demand:
What we covered:
- How always-on incrementality works on OTT to understand the holistic impact of the OTT impressions on a company’s business objectives.
- Why it’s important for marketers to use incrementality to guide investment decisions both across all channels and within streaming.
- Real-client insights from their measurement program.
Join members of Bliss Point’s Client Strategy and Econometrics teams in a discussion of how they upended the traditional video space by turning OTT advertising into a measurable and incremental performance channel.
As part of their ever-evolving video offering, Bliss Point is introducing always-on incrementality using advanced quasi-experimental techniques. With it, advertisers no longer need to rely on expensive, one-off lift tests and can instead have continuous access to the incremental volume and revenue streaming video is driving, even accounting for multi-touch effects with other paid channels.
Our Speakers
Philip Rundall
Senior Manager of Econometrics
Lauren Wolfen
VP of Client Strategy & Analytics
Copyright © 2023 Tinuiti. All Rights Reserved. |