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How to Leverage Always-On Incrementality for OTT

eMarketer + Tinuiti x Bliss Point Sponsored Webinar OTT Laptop

What we covered:

How always-on incrementality works on OTT to understand the holistic impact of the OTT impressions on a company’s business objectives.
Why it’s important for marketers to use incrementality to guide investment decisions both across all channels and within streaming.
Real-client insights from their measurement program.

Join members of Bliss Point’s Client Strategy and Econometrics teams in a discussion of how they upended the traditional video space by turning OTT advertising into a measurable and incremental performance channel.

As part of their ever-evolving video offering, Bliss Point is introducing always-on incrementality using advanced quasi-experimental techniques. With it, advertisers no longer need to rely on expensive, one-off lift tests and can instead have continuous access to the incremental volume and revenue streaming video is driving, even accounting for multi-touch effects with other paid channels.

Our Speakers

Philip Rundall

Senior Manager of Econometrics

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Lauren Wolfen

VP of Client Strategy & Analytics