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How to Play Defense & Offense With Kroger Ads
Leverage What You Have to Create Winning Advertising
Register to Access the Deck:
Luckily for your brand, Russ Dieringer, Founder & CEO at Stratably, and Bridget Marino, Director of Commerce Media at Tinuiti, are dispensing actionable advice on how to activate a strong defense and offense with Kroger Ads.
Register to access their Kroger Ads game plan and receive:
- A self-assessment to determine if your brand needs a defensive focus
- Curated advertised SKU case study to jumpstart your brand’s setups
- Sample campaign view, including placements, budget splits, and bid strategies, that you can implement immediately for your brand
The brands who win on Kroger.com utilize strong defensive measures and offensive actions as a part of their advertising strategy. Now that retail media allows brands not on the physical shelf to compete with incumbent brands, having a cohesive defense-offense strategy becomes even more crucial for realizing success on Kroger.com.
Tune in on-demand as Russ and Bridget lay out a variety of defensive and offensive strategies brands can employ on Kroger.com using various ad types, promotions and coupons, and bidding and budget management recommendations.
Our Speaker
Bridget Marino
Director of Commerce Media
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