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Using Instagram and Facebook for eCommerce Success
Shoppable Posts, Checkout, Stories, and More
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Some topics we discussed:
- How our clients use Instagram to move the needle
- Shopping for Instagram Stories and what it means for advertisers
- How to create a superior user experience with Instagram Checkout
- Importance of mobile-first creative, clear branding, and optimization
- Measure which marketing efforts are contributing to your Ecommerce success
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
Our Speakers
Walker Clayton
Agency Partner Manager
Katy Lucey
Director, Paid Social
Maggie Hickey
Director of Strategic Partnerships