Incrementality > Attribution: Digging into Your KPIs

Incrementality > Attribution: Digging into Your KPIs

Andrew Richardson | VP Analytics & Marketing Science, Elite SEM

2018 Elite Digital Summit | Email Marketing

Attribution has been a necessary evil for marketers who need to prove ROI and justify marketing investments. But the industry standard methods for measuring digital ad performance isn’t the only way to gauge success. With more data available, incrementally has emerged, offering deeper analysis in determining how valuable ads are.

Join Andrew Richardson, VP of Analytics and Marketing Science at Elite SEM as he discusses how an incrementally model can boost a brand’s revenue and inform better business decisions. Download Slides