Upcoming Webinar

Intro to Target Advertising

How to Unify and Diversify Your Marketplace Mix

What we cover:

  • The tactics and strategy needed to excel on Target
  • Steps to diversity and unify your marketplace strategy with Target
  • Creating the optimal media mix to achieve your campaign objectives
  • How to utilize Target’s Sponsored Products to increase your brand’s visibility
  • Ways to leverage your advertising efforts across Target’s entire ecosystem
Watch On demand
Target crashed onto the Top 10 ecommerce retailer list in 2020 and hasn’t looked back since. Not including Amazon, this hugely popular brand is now second only to Walmart (and not by much.) With an army of loyal followers, Target is destined to be the next big thing in Retail Media.

The variety of targeting options using Target first-party data is also formidable: onsite, onsite (via private marketplace), social, and Google Shopping. The retail giant has also excelled at filling gaps in their assortment with the carefully curated Target Plus marketplace.

In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
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Our Speakers

Elizabeth Marsten

Senior Director, Marketplaces

 

Michael Greene

VP of Global Product Solutions, Retail Media