View On Demand
Lifecycle Marketing in a First-Party World
Enhancing Customer Personalization through Email Marketing
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What we cover:
- Creating website and email engagements that encourage users to take specific actions to build your first party data
- How to create customer profiles for better personalization and targeting
- Utilizing customer data to enhance your lifecycle marketing strategy to increase customer loyalty and drive conversions
- Tactics you can activate right now to bolster your customer data infrastructure and drive conversions
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Our Speakers
Jackie Rivera
Strategist, CRM and Email
Magith Noohukhan
Customer Engagement Evangelist
