Upcoming Webinar

Tinuiti

Lifecycle Marketing & Messaging Summit

The Customer Journey Beyond Just Email

June 1 and June 2 at 10am PT/1pm ET

Lifecycle Marketing & Messaging Graphic
Klaviyo Logo
Justuno Logo
Sailthru Logo
Postscript Logo
Iterable Logo
City Mattress Logo
Equifax Logo

Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.

The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.

What You’ll Learn

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The playbook to move out of siloed messaging to successfully reach customers successfully across their entire journey with your brand
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Driving key KPIs through your Lifecycle Marketing
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How to use creative to nurture your customer – and collect 1P data in a trustworthy way
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The most powerful innovations in Lifecycle Marketing, and how you can implement them

Agenda

Day 1 – Wednesday, June 1

Because It’s Marketing, Not Farming: Eliminating Silos for a Connected Lifecycle Marketing Strategy

10am PT/1pm ET

Email is evolving – are you? Brands need a Lifecycle Marketing strategy that tackles communication across multiple channels —email, SMS, on-site, and in-app — to unite creativity and messaging.

In this session, our Lifecycle Marketing expert will dive into the need for connected and personalized messaging throughout the customer journey, 0P and 1P data impacts, and what marketers need to do to keep up and get ahead.

Emily Clarkson

Emily Clarkson

Senior Director, Lifecycle Marketing

Tinuiti

The Advanced Lifecycle Marketer’s Playbook

10:35am PT/1:35pm ET

You understand the need for Lifecycle Marketing – now what? In this session, we cover the ‘how’ with marketing automation platform, Klaviyo, to talk about how to listen to your customers and utilize that information to message the right person at the right time – in the way they want to be talked to.

Eric Miller

Eric Miller

Director, Lifecycle Marketing

Tinuiti

Lizzie Andrew

Lizzie Andrew

Senior Manager of Ecosystem Marketing

Klaviyo Logo

What’s New and What’s Next: Innovation in Lifecycle Marketing

11:10am PT/2:10pm ET

The importance of Lifecycle Marketing is clear – and in this session, we’ll dive into what innovation looks like when it comes to collecting 0P and 1P data, personalization, a customized customer journey, and customer retention.

We’ll be joined by conversion optimization platform Justuno, email service provider Sailthru, and SMS marketing experts Postscript to cover what our experts predict for the future of Lifecycle Marketing, and what you should be doing to prepare.

Kristin Feliciano

Kristin Feliciano

Associate Director, Lifecycle Marketing

Tinuiti

Zach Bailey

Zach Bailey

Lead Partner Success Strategist

Justuno Logo

Laura Carrier

Laura Carrier

Retail, Data & Measurement Strategy Consultant and Retail Advisor

Sailthru Logo

Kara Morin

Kara Morin

Customer Success Manager

Postscript Logo

Day 2 – Thursday, June 2

Creating Moments of Delight: Strategically Utilizing Creative Across Lifecycle Marketing

10am PT/1pm ET

Creative does more than catching a customer’s eye – if developed and utilized correctly, it can nurture the relationship with the customer, retain them as recurring customers, and even build trust for them to provide you with 1P data.

In this session, we’ll cover the strategy and creative perspectives you need to incorporate strong-performing creativity into your lifecycle program.

Carla Anderson

Carla Anderson

Director, Creative

Tinuiti

Julie Marks

Julie Marks

Senior Manager, Lifecycle Marketing

Tinuiti

How to Drive Key KPIs Through your Lifecycle Marketing

10:35am PT/1:35pm ET

Details coming soon!

Kellie Collins

Kellie Collins

Associate Director, Lifecycle Marketing

Tinuiti

Kelsey Mullaney

Kelsey Mullaney

Director, Global Sales Strategy & GTM

Iterable Logo

Panel Discussion: How Brands are Scaling Lifecycle Marketing Programs

11:10am PT/2:10pm ET

Details coming soon!

Jenny Tran

Jenny Tran

Senior Manager, Lifecycle Marketing

Tinuiti

Corey Schuchman

Corey Schuchman

Director of Digital Marketing & E-Commerce

City Mattress Logo

Scott Fillian

Scott Fillian

Senior Director, Retention & Engagement Marketing

Equifax Logo

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