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Lifecycle Marketing & Messaging Summit
The Customer Journey Beyond Just Email
Watch On Demand:
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
What You’ll Learn
The playbook to move out of siloed messaging to successfully reach customers successfully across their entire journey with your brand
Driving key KPIs through your Lifecycle Marketing
How to use creative to nurture your customer – and collect 1P data in a trustworthy way
The most powerful innovations in Lifecycle Marketing, and how you can implement them
Agenda
Because It’s Marketing, Not Farming: Eliminating Silos for a Connected Lifecycle Marketing Strategy
Email is evolving – are you? Brands need a Lifecycle Marketing strategy that tackles communication across multiple channels —email, SMS, on-site, and in-app — to unite creativity and messaging.
In this session, our Lifecycle Marketing expert will dive into the need for connected and personalized messaging throughout the customer journey, 0P and 1P data impacts, and what marketers need to do to keep up and get ahead.
Emily Clarkson
Senior Director, Lifecycle Marketing
The Advanced Lifecycle Marketer’s Playbook
You understand the need for Lifecycle Marketing – now what? In this session, we cover the ‘how’ with marketing automation platform, Klaviyo, to talk about how to listen to your customers and utilize that information to message the right person at the right time – in the way they want to be talked to.
Eric Miller
Director, Lifecycle Marketing
Lizzie Andrew
Senior Manager of Ecosystem Marketing
What’s New and What’s Next: Innovation in Lifecycle Marketing
The importance of Lifecycle Marketing is clear – and in this session, we’ll dive into what innovation looks like when it comes to collecting 0P and 1P data, personalization, a customized customer journey, and customer retention.
We’ll be joined by conversion optimization platform Justuno, email service provider Sailthru, and SMS marketing experts Postscript to cover what our experts predict for the future of Lifecycle Marketing, and what you should be doing to prepare.
Kristin Feliciano
Associate Director, Lifecycle Marketing
Zach Bailey
Lead Partner Success Strategist
Laura Carrier
Retail, Data & Measurement Strategy Consultant and Retail Advisor
Kara Morin
Customer Success Manager
Creating Moments of Delight: Strategically Utilizing Creative Across Lifecycle Marketing
Creative does more than catching a customer’s eye – if developed and utilized correctly, it can nurture the relationship with the customer, retain them as recurring customers, and even build trust for them to provide you with 1P data.
In this session, we’ll cover the strategy and creative perspectives you need to incorporate strong-performing creativity into your lifecycle program.
Carla Anderson
Director, Creative
Julie Marks
Senior Manager, Lifecycle Marketing
How to Drive Key KPIs Through your Lifecycle Marketing
Kellie Collins
Associate Director, Lifecycle Marketing
Kelsey Mullaney
Director, Global Sales Strategy & GTM
Fireside Chat: How City Mattress Transforms Major Life Events into Lifecycle Marketing Opportunities
Jenny Tran
Senior Manager, Lifecycle Marketing
Corey Schuchman
Director of Digital Marketing & E-Commerce
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