Maximizing Your Vendor Relationship with Amazon
Strategies & Programs that Actually Work for Retail Brands & Amazon Vendors
The Story: For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
Questions We Answer
- Which Vendor Premium Services should we be investing in?
- How do I control more of our branding on Amazon?
- How do I optimize product ads with Amazon Marketing Services?
- How to make sense & measure ROI with the vendor reports?
- What’s product content got to do with conversion rate?
The Event: Pat Petriello, Former member of the Amazon Seller Services Team & Carina McLeod, former Head of Amazon Vendor Management answer your most pressing Amazon vendor questions.
Sr. Marketplace Channel Analyst | CPC Strategy