View On Demand
Measuring Brand vs. Demand
Performance Marketing Analytics Practices Every Brand Can Use
Register to View On Demand:
What we covered:
- The most effective ways of measuring the impact of brand on performance media and its impact on the bottom line
- Identifying accessible data sources you can use for measurement
- Best practices for preparing and unifying data to make it painlessly easy to plug into measurement models
All digital is measurable, so all media is ultimately performance media.
In this webinar, we uncovered the mistake of pitting brand against performance media and shatter the myth that measuring brand is simply too hard to do. Take a deep dive into measurement models and learn how to get your data prepared and unified for use in analysis.
We partnered with data integration service Fivetran to discuss the best ways to utilize your data to measure your performance.
Our Speakers
Courtney Bittelari
Director, Insights & Analytics
Zarmina Niazie
Manager, Solutions Product Marketing
