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Media Mix Modeling
Completing the UA Performance Picture
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What we covered:
- Privacy changes driving renewed interest in MMM
- Making MMM accessible for teams of all sizes
- How to get started with MMM
The experts also cover related topics like data viability, actionable campaign insights, budget allocation, and much more.
The world of UA has been abuzz about Media Mix Modeling (MMM) and incrementality measurement in recent months.
But MMM is not the new kid on the block, so why all the buzz? Watch as experts from Meta, Tinuiti, RocketShip HQ, and Singular explore that very question and review approachable steps to incorporate more measurement signals into your tech stack.
VP, Mobile + Ad Tech