Media Mix Modeling: Completing the UA Performance Picture
What We Covered:
Privacy changes driving renewed interest in MMM
Making MMM accessible for teams of all sizes
How to get started with MMM
The experts also cover related topics like data viability, actionable campaign insights, budget allocation, and much more.
Register to View On Demand:
The world of UA has been abuzz about Media Mix Modeling (MMM) and incrementality measurement in recent months.
But MMM is not the new kid on the block, so why all the buzz? Watch as experts from Meta, Tinuiti, RocketShip HQ, and Singular explore that very question and review approachable steps to incorporate more measurement signals into your tech stack.
Return home
