View On Demand
Essential Mobile Optimizations for Every Search, Display, and Shopping Campaign
Ad Formats and Tactics You Need to Boost Mobile Performance
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Some topics we discussed:
- New Discovery Ads in Discover, YouTube, and Gmail
- How Google’s new ad formats differ from GDA
- How to consolidate campaigns to increase efficiency
- Why your mobile strategy should not be separate from your ecommerce strategy
- Brand building tactics to support retention and reactivation efforts
In the current digital marketing environment, cross-device usage is at an all-time high, yet many advertisers still struggle with optimizing and converting mobile traffic in particular. As merchants graduate from merely having a mobile web site to true mobile fluency, their acquisition, conversion rate optimization, and customer retention strategies should follow suit. Our expert speakers will showcase the latest strategies that will help you not only acquire traffic effectively and efficiently but also optimize on-site experience and retention for long term scale and success.
Our Speakers
Lewis Brannon
Strategist, Growth Media
Madison Miner
CEO
Erin Sayer
Demand Generation Manager
