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What Mobile Privacy Changes Mean for Your Holiday Strategy
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What we covered:
- How the iOS 15 update will affect your email open rates and data hygiene
- How the Android 12 changes will impact location-based advertising
- The latest changes in traffic encryption and its potential influence on signal loss
- How to leverage bottom of the funnel metrics and critical measurement tools to ensure you continue to reach your ideal customer
In like a lion, and out like a lion…
2021 has been a banner year for data privacy changes, and brands have had to continually pivot to sustain insights-based and consumer-driven marketing.
Coming changes with Apple’s iOS 15 and Google’s Android 12 operating systems mean that 2021 will end the way it began, with more privacy-induced disruption to the marketing world.
In this webinar, we discussed the looming changes, and what brands should do to ensure they have a successful holiday season.
Our Speakers
Kaitlyn Shimazaki
Associate Director, Mobile
Lauren Dignam
Director of Account Management
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