View On Demand
Move Beyond the Why To the What Now
How To Act on Your Analytics Data
Register to View On Demand:
What we covered:
- How to optimize your entire media budget with Media Mix Modeling
- Planning ahead for volatile macroeconomic factors with multivariate forecasting
- Using performance data to grow your active customer base through predictive lifetime value models and value-based bidding
- A comprehensive, real-world case study of how acting on their analytics drove success for a large retail brand
Between industry upheavals in attribution and emerging media channels like OTT, knowing where, how, and when to invest your limited media dollars to maximize results is only going to become more challenging in 2023.
The good news is that Tinuiti’s Analytics team has developed a robust system for driving performance marketing success through actionable insights—and they’re peeling back the curtain (just for our clients and no one else) to show how it’s done in this exclusive webinar.
Join Tinuiti’s Will Hammond, Executive Data Scientist, and Annica Nesty, Group Director of Integrated Intelligence, to learn how our team solves complex business challenges for brands of all sizes with cutting-edge marketing intelligence and media activation technology.
Our Speakers
Will Hammond
Data Scientist
J. Annica Nesty
Group Director, Integrated Intelligence
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