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New Product Launches on Amazon
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What we cover:
- The winning strategy for product launches on Amazon—no matter what you are selling
- How to take advantage of new Amazon features to reach new customers and reactivate existing ones
- Changing consumer behaviors and preferences for new products on Amazon — and the best way to reach new customers
- Incorporating new product launches into your larger channel management strategy
Launching new products on Amazon requires the right strategy and tactics to get in front of your ideal customers.
There’s never a better time to launch new products on Amazon: 43% of Prime users said they purchased products on Amazon in product categories they hadn’t previously during the pandemic, and fully half say they plan to continue purchasing from those brands. What this means is that launching new products on Amazon can mean even more lift for your brand— and requires the right strategy.
In this webinar, our Amazon expert discusses how to successfully launch new products and incorporate this into your larger end to end channel management.