View On Demand
Not Your Mother’s Measurement
Attribution, Data, and Personalization in 2022
Register to View On Demand:
What we covered:
- The attribution evolution, from identifiers going away to the diminishing effectiveness of multi-touch attribution
- How to get creative with the data you use to fuel your customer journey
- The evolution of personalization and how it drives conversions
- Expert recommendations on the future of linking, how to leverage 1P data, and evolving your measurement efforts
Is the depreciation of user identifiers a bad thing?
You may respond with a resounding “yes!” – but you might want to rethink that if you know the right way to adapt your approach to measurement.
In this webinar, we partnered with cross-channel attribution experts, Branch, to dive into the current state of the “cookiepocalypse,” how measurement is evolving, and what you need to do to get ahead.
Our Speakers
Liz Emery
VP, Mobile + Ad Tech
Amanda Vandiver
Senior Product Marketing Manager
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