There are more users streaming video right now than scrolling through Instagram. To be exact, 79% of households watch ad-supported streaming services. Video ads are more effective than static images. OTT offers non-skippable ads. The third-party cookie is going away while OTT’s targeting is safe and sound. Need we say more?
The new modern media mix in 2021 includes addressable audiences with video advertising. Are you ready to unlock your biggest ROI with video ads?