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OTT & Video Advertising Playbook: How to Maximize & Prove Your Investment in Video Advertising
Some topics we’ll discuss:
- Simplifying the performance of video
- Maximizing your investment in OTT video advertising
- Running programmatic ads on streaming platforms
- Looking at measurement beyond last click
- Accurately measuring and attributing video advertising campaigns
There are more users streaming video right now than scrolling through Instagram. To be exact, 79% of households watch ad-supported streaming services. Video ads are more effective than static images. OTT offers non-skippable ads. The third-party cookie is going away while OTT’s targeting is safe and sound. Need we say more?
The new modern media mix in 2021 includes addressable audiences with video advertising. Are you ready to unlock your biggest ROI with video ads?
VP of Planning and Platforms, OTT Lead
John-Michael del Valle
Managing Director, Commercial Lead – TV