Grow Online Revenue With an Integrated Paid Search and Shopping Strategy

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For brands who want to increase performance for the longer term, cross-channel collaboration is a must. Analysis of customer behavior and testing unique campaign structures across Paid Search and Shopping can help brands work steadily toward a singular goal. Tune in to hear how Tinuiti streamlined cross-channel efforts that made our client Big 5’s total digital investment more efficient and profitable. Big 5’s integrated Paid Search and Shopping program grew store visit revenue by 231% YoY while driving CPA down 50%. ROAS increased 116%.

Some topics we covered:

• Unique campaign testing and optimization tips
• Setting defined goals to help your brand both online and offline
• How a cross-channel strategy can improve online and offline retail sales