Many advertisers today are leveraging the advances in machine learning with smart bidding strategies for Google and Facebook Ads. Applying automation to your brand’s campaigns and strategy is by no means a flip of the switch or quick and easy solution, but instead is an extra layer of added complexity which must be carefully navigated. Smart reporting, data management, and human intuition are required to fine-tune for optimal results. Discover how the widespread adoption of automation has driven great improvements in digital ad performance, how you can leverage these features wisely, what it means for the future of bidding, and the evolution of our role as human analysts.
Don’t Miss Out-We’ll be having a live Q&A at the end with our expert speakers so come prepared with questions! Can’t make it? We’ll send you the slides and recording.