View On Demand
A Wise Approach to Automated Bidding
The Power of Human Intelligence Combined with Google’s Ad Tech
Watch On-Demand:
*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.
Some topics we’ll discuss:
- Discussing the latest technologies in Google and Facebook smart bidding
- Why automation doesn’t mean autopilot – the power of machine and human collaboration
- How smart reporting can provide agile performance controls
- Custom data and dashboards you need to supplement your strategies
- How the human role will evolve in an A.I. centric bidding future
Many advertisers today are leveraging the advances in machine learning with smart bidding strategies for Google and Facebook Ads. Applying automation to your brand’s campaigns and strategy is by no means a flip of the switch or quick and easy solution, but instead is an extra layer of added complexity which must be carefully navigated. Smart reporting, data management, and human intuition are required to fine-tune for optimal results. Discover how the widespread adoption of automation has driven great improvements in digital ad performance, how you can leverage these features wisely, what it means for the future of bidding, and the evolution of our role as human analysts.
Our Speakers
Lew Brannon
Strategist, Growth Media
Anna Shutko
Product Marketing Manager
